Marketing plan phase3 (Coca cola) Essay Example

Marketing plan phase3 (Coca cola) Essay Marketing Plan Phase3 (Coca Cola) Price strategy Penetration Pricing This is a strategy employed by the Coca Cola Company in order to achieve a large market share for the new beverage container. The products penetrate the market and satisfy consumer needs while retailers are given more margins and incentives. Despite the high market share that the company has already achieved, the competitive environment pushes it to apply feasible measures attain and maintain potentially dominant customers. Penetration strategy through lowering prices of Coca Cola products attracts a multitude of new consumers and retains existing customers, leading to abundant sales and large market shares. Complimentary products are also promoted through this strategy because the customers will be away of their existence after being lured into purchase by the lower costs (Solomon et al, 2011). However, the penetration strategy can have a major limitation if other competitors in the market such as Pepsi, decide to lower their prices too. This lowers the value of the subsidized produ cts. We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3. Inventory control This strategy refers to the method of supervising and managing stock within a company to regulate and account for product flow. According to Wood (2005), it also ensures that the company has adequate supply of incoming goods while maintaining security for the company’s assets. Coca Cola needs to pay more attention on inventory control to maintain supplies and good distribution channels that show positive feedback from the customer. Inventory control will give the company impetus on the distribution of the various coke products thus contributing to the company’s continuous success. Keeping track of product records will enable the company to maintain its status.

Make a Vinegar Trap to Get Rid of Fruit Flies

Make a Vinegar Trap to Get Rid of Fruit Flies All it takes is one piece of rotting fruit, and you can find yourself with a maddening fruit fly infestation in your kitchen. Even if you throw out your produce and clean your kitchen, the fruit flies may persist. The best way to control fruit flies at this point is to get rid of the breeding adults. Making a simple vinegar trap is an effective and inexpensive way to catch and kill fruit flies that just wont go away. Fruit Flies Are Easy to Outsmart Fortunately, fruit flies arent very bright. The adults spend all their time focused on two goals: mating and laying eggs on rotting fruit. They use their sense of smell to find fermenting produce and will fly to their target with little regard for their own safety. Apple cider vinegar has just the right aroma of rotting fruit to attract their attention. Thats why a vinegar trap is so effective. The trap is designed to lure the fruit flies in and to prevent them from escaping. What Youll Need to Make a Vinegar Trap To make a vinegar trap for fruit flies, youll need just a few things (you probably already have most of them in your home): a glass or cupa plastic baggie large enough to fit over the glassa rubber bandscissorsapple cider vinegar How to Make a Vinegar Trap Pour a small amount- an inch or so- of apple cider vinegar into the glass. The cider vinegar has a nice, fruity aroma that fruit flies simply cannot resist.Using the scissors, snip the corner off the plastic baggie. This should create  a hole just large enough for fruit flies to pass through, but not so large that it will be easy for them to escape.Place the baggie over the glass, and position the hole youve cut over the center.Push the snipped corner down into the glass so the baggie forms a funnel in the glass  but doesnt touch the vinegar.Use the rubber band to secure the baggie to the glass. Alternatively, if you dont have a baggie or rubber bands, you can create your fly trap using paper and tape: Start the same way: pour a small amount- an inch or so- of apple cider vinegar into the glass. The cider vinegar has a nice, fruity aroma that fruit flies simply cannot resist.Curl the paper into a cone and tape it so that it doesnt lose its shape.Place the cone pointed side down in the jar (make sure it doesnt touch the vinegar).Tape the cone in place in the glass jar. How to Use Your Vinegar Trap Place your vinegar trap in the area where you see the most fruit flies- likely near your garbage, produce bins,  compost container, or any area with produce, organic waste, or standing water. If you have a heavy fruit fly infestation, you might want to make several vinegar traps, and place them in your kitchen and in other rooms where fruit flies are present. Fruit flies will fly into the glass, pass through the hole in the baggie, and become trapped in the glass. Within a few days, you should notice an accumulation of dead fruit flies floating in the vinegar. Empty the trap as needed, and refill it with fresh apple cider vinegar. A few well-placed vinegar traps, along with good housekeeping practices to discourage fruit flies, should get your infestation under control quickly. To make your vinegar trap even more effective, add a few drops of liquid dish soap to the vinegar. This lowers the surface tension of the liquid in the trap, so the fruit flies have a lower chance of escaping before they drown.

Starbucks marketing report Essay Example | Topics and Well Written Essays - 1500 words

Starbucks marketing report - Essay Example Effective communication with employees, customers and vendors is increasing the brand reputation of Starbucks in global market (Pride & Ferrell, 2011). The organization follows environmental rules and regulations of several countries in order to avoid legal challenges. Legal Employment rules and regulations differ from country to country. Restriction on maximum working hours and minimum wage rate need to be considered by the organization in several countries to continue its business operations (Allen, 2012). Lastly, strabucks need to follow health and safety standards to maintain effective work environment. Starbucks SWOT Analysis SWOT analysis of Starbucks will help to determine Starbuck’s internal strengths, weaknesses and external opportunities and threats. Strengths Stable earnings and revenue of Starbucks is major strength of the organization. The organization is ahead of its several potential competitors in terms of financial profitability and strengths. It is the most l eading and recognizable brand within global coffeehouse industry. Effective leadership strategy and innovative vision of Strabucks are one of the important assets of organization. Loyal customer base across the globe is the major competitive advantage. Effective location of retail stores based on market demand is the most successful business strategy of Starbucks. Effective brand extension strategy and high quality of products have increased customer preference. Weaknesses Aggressive business expansion strategy can lead to cannibalization. It can dilute the Starbucks experience. People are trying to consume healthy products. It has found out that several products of Starbucks contain high level of fat and...Moreover, the organization can implement Porter’s generic strategy to become the leading player based on several parameters, such as cost, focus and differentiation strategy. Positioning is another important strategy that can help marketing team of an organization to posit ion their products and services according to the market demand and customer preferences. Justification of Strategy Adoption Starbucks need to focus on marketing mix strategy and Porter’s generic strategy to improve their business performance and reduce competitive threats. It is true that the organization implemented niche marketing strategy (Mangold, 2010). Recent economic slowdown forced global customers to purchase less and save more. Therefore, it is important for the organization to revise the pricing of products through effective marketing mix strategy. On the other hand, implementation of Porter’s cost leadership generic strategy will help the organization to control operation cost. They need to introduce new products for the people of middle class income level. Moreover, they need to implement competitive pricing strategy for the products. This strategy will help the organization to introduce competitive priced products.

Tower of Hercules and Las Medulas Mines Essay Example | Topics and Well Written Essays - 2250 words

Tower of Hercules and Las Medulas Mines - Essay Example This essay â€Å"Tower of Hercules and Les Madulas Mine† investigates the history of Spain. It is unique in the sense that many of the historical buildings survived the turmoil of different invaders. The Tower of Hercules is one such monument, which stands erect on the Spanish soil since the first century. The architectural splendor of the tower is the achievement of Gaius Sevius Lupus, a famous imperial architect of that era. Tower of Hercules originally stood thirty-four meter high, with three levels. The first level has the structure of a typical Roman lighthouse, just near to the base of the tower is a rectangular roman building which provides for the purpose of a fortress. The final level contains a magnificent sculpture park, with several rock carvings surrounding it on all sides. These rock carvings are from Iron Age as known through architectural excavations. This tower signifies such glory that during the Muslim era, many aristocrats had a desire to rest in its protec tion when they die. A small Muslim cemetery exists in its pavilion, which certainly relates to the historical diversity of Spain. Sculpture Park consists of many interesting curvatures. These include a huge structure of a snail, tall enough to dwarf the existence of the humans, the park also includes small doors paved for entry into the park, and these doors include symbols of strength such as two lions guarding the door. The park extends to the central structure and provides a nice picnic spot for modern day tourists.

Ten Simple Ways to Improve My English Essay Example for Free

Ten Simple Ways to Improve My English Essay 1. This is what most people would advise: read. Read anything and everything in English. You can read storybooks, newspapers, magazines, blocs, comics, English textbooks, instructions and ingredients on food packages, advertisements, etc. For story books, don’t force yourself to read something too difficult or something you know you won’t enjoy. Make reading fun! Read books that you enrjoy eading. I hate to read books that bore me too. 2. Watch English movies with subtitles. This would be my favorite way of learning English. Not only do I get to have a fun time watching the movie, I’d be learning new words at the same time and knowing how to pronounce them! Usually, you can get movies with English subtitles on DVDs. 3. Listen to English songs. Read the lyrics as you listen to the songs. Listen to your favorite songs and sing along to them Actually, turning on the radio or putting on an English Music CD might just be one of the best ways to retain or remember vocabulary and grammar that you hear in the music lyrics . According to BPS Research Digest, as sighted in the May 2008 addition of psychologies  Magazine, the answer to the age old question of learning a language, might lie in a songThe researchers concluded that we find it easier to remember words if theyre set to music, partly because its more emotionally engaging, but also because the words are structured in a way that makes it easier for us to segment the information and store it in our memories. So turn up your speakers or put on your headphones and prepare to learn English with music. In addition, by combining the benefits of music with reading the lyrics simultaneous you will be able to learn English faster. Try it out with Perhaps , Perhaps, Perhaps by cake. The songs I have just said are clear, fun and usually focus on a specific form of grammar. . 4. Start a bloc in English. This is one way for you to practice your writing. Blog on something that you love. If you are a fan of movies, start a blog and write about your favorites movies, your favourite characters, what you think could be improved in the movie, what new movies to expect next year, etc. Besides blogging, try joining online forums, engage in online chatting and more. 5.If you don’t want to maintain a blog, why not write to a pen pal? It’d be even more fun to have a pen pal from a different country! I used to write to other people from the US, Germany, Mexico, and even Yugoslavia. I remember feeling excited when I see letters with foreign stamps on it in my mailbox. If you don’t want to spend too much money on stamps, then get a local pen pal. Perhaps Email will do. 6.Write in your diary/journal in English. This is where you can write anything in it. But if you do write something you wouldn’t want others to read, make sure you hide it somewhere safe! Or try not to write anything offensive at all in case someone does find it. You can also write about neutral stuff like the places you went that day, what you ate, who you met, what you did, etc. 7.Be best friends with a good English dictionary. You can use Oxford, Collins, Cambridge,. Buy a dictionary that you’re comfortable with and USE it at all times. Keep it next to you when you’re reading. I always put my favourite Oxford dictionary by my side when I’m reading. So when I stumble upon a word I don’t know, I don’t have to get up and look around for it. It’s right there by my side. Thus, I have no excuse for not looking the word up! 8.Speak the language whenever you can. Speak it with friends and family. You can also sing along to English songs! Try karaoke! Don’t be shy to try speaking the language. Don’t be afraid that others will tease you. In fact, they’ll admire you for your courage and confidence. I think that is the best way to improve in language skill is to use it!! Even if you have a problem with it, you should still keep on trying! Theres no better way than to practice, just like sports or art or any other skill that one tries to learn. Reading is also excellent, but when you talk to native speakers, it brings confidence and skill! I am also learning a language that is not my own, and I can say truly that the native speakers will usually for the most part help you and be encouraging; almost anyone appreciates a foreigner trying to learn their language. So, just keep trying to practice with people. Go out with friends, start up conversations, try out your grammar, and also listen to the native speakers. Try to mimic their grammar patterns and listen to what context the words are being spoken in. This is something that printed material can not give you. But remember the #1 thing: dont be afraid! You can do it! Dont let anyone tell you that you are not good. It takes time, and just keep trying! If people intimidate you too much, try listening to tapes, I know people that do this and get good results. But nothing will be better than just talking to people who speak english. Dont be afraid to ask the person, Can you explain? or I dont understand; can you repeat it? 9.Learn a new word a day. Keep your own vocabulary notebook and write a new word and its meaning in it every day. Refer to it as often as possible so that the new words will stick in your head. 10.You can also learn new phrases, idioms or proverbs a day. A kick in the teeth, sit on the fence, make a clean sweep, a bird in the hand is worth two in the bush, a man’s home is his castle, etc. When you come across a saying that you like, write it down and its meaning in your notebook! Actually, there are many more ways for you to improve your English. If you have extra money to spend, you can even sign up for English courses, English camps and so on. But why throw away your money when you can learn the language in cheaper waysLearn at your own pace. There’s no need to hurry when learning something especially a language. Make learning English fun. Don’t give up too soon or get discouraged. Don’t get stressed out when it becomes a little difficult.

Essay --

Williams 1 Michael R. Williams Jr. Ms. White English 3 14 October 2013 The Illuminati Did you know that the Illuminati originated around the 1760s. A Freemason named Adam Weishaupt started it all by himself. The Illuminati’s ultimate goal is to make the world all one big government and one big religion (religion is allegedly known to be Scientific). The hopes were for the borders around each country, state, et cetera to be diminished. They have been pursuing their goal since the French Revolution. The ‘International Bankers’ helped finance the Illuminati so they could start the path iwhich was their main goal. (Ellis-Christensen) The Illuminati was credited for weakening the British and French Empire, which was their first step in their plan that was written in the 1770s (Ellis-Christensen). In the 1780s the Bavarian Government found out about the Illuminati and the government forced the Illuminati to â€Å"stop† what they were doing. But the Illuminati continued doing their strategic plan(s) by going under different aliases; so the Bavarian Government wouldn’t catch them again. By doing so and still continuing their plans, the Illuminati acclaimed to have taken complete control over the European Government, they were helped once again by their alliance the International Bankers, to succeed at doing this. (Wallace) Williams 2 The Illuminati was supposedly the cause of the â€Å"Congress of Vienna† which was formed to still make the world a one-world government. But the attempt was a failure due to Russia not agreeing, so it never happened. A director by the name of Karl Marx created an idea to divide races up into different camps to brainwash them. Once everybody was brainwashed the idea was for the different races to fight each... ...er think. The one world government and religion may just happen, but we won’t know until it happens--if it happens. Certain people can join it, but can you leave? The outside public will never know, we just have to go off assumptions on what happens within the Illuminati. If you leave you might just have to die, but you never know you might be able to just leave? People ask why I would choose this topic, because it’s a very controversial topic to do and it would come with criticism. Even though it is a topic that’s surrounded around controversy it’s a great topic to choose and talk about. People just fear what they don’t understand and a lot of people don’t understand the Illuminati--so that’s why they fear it and rather avoid anything dealing with it. The Illuminati has a long history dating back to year 1784, and it’s still continuing on until this day.

Boyz N the Hood

For my paper on the movie Boyz N the Hood as well as the reading Black Freedom Fighters in Steel, I will find a common theme that is used in both and explain how they used that theme in their work. The common theme that I found that was used in both the movie and the book is how the characters dealt with the oppression that was in their lives. The characters from the movie Boyz N the Hood that I will be referring to are Doughboy, Officer Coffey, and Shalika. The characters that I will be using from the book Black Freedom Fighters in Steel are George Kimbley, Curtis Strong, and Jonathan Comer.They all dealt with oppression differently some used it to their advantage, some people used it to hurt others, some made something of themselves, and some did nothing to make themselves better. In Black Freedom Fighters in Steel, George Kimbley was the first man that I read about who stuck in my head while the whole time while reading this book. His mother had taught him at a young age by watchi ng and observing how she dealt with the white people. She used trust as a form of power. If you could get the white folks to trust you and hold certain secrets between you, then that would go a long way back in the day.As a young child George did not go that far in school because he always thought he was a bright kid and could easily remember information after reading it one time. George would go up to the eighth grade and start his life as a working man. He would play along with how the white people who treated him bad and make them feel uncomfortable. He would teach them a lesson by embarrassing them in front of their peers. He would show the white people that he was unaffected by their words and would bury those feelings deep down even if it hurt he wouldn’t show them that it was affecting him.Teaching the white people that their words do not affect you is a great way to deal with the oppression. George using trust as a way of dealing with the oppression came when he was w orking the ice wagon. He was working with a guy named Adam’s, and he would walk to the people’s houses and if they had the money he would leave the ice for them but if they did not have the money he would take it and walk to the next house. Well George would watch this and use this to his advantage. George would walk up to those houses that did not have the money and he would bring them the ice.One event took place when he walked into a lady’s house with ice and she said, â€Å"Well, the other man was in here; he wouldn’t leave the ice, because we didn’t have the money. † And I says, â€Å"Well, I can’t take it back. Oh, I know how hot it is and all, and if I let you have this ice and they find out, they’ll fire me and I don’t want to be fired. † â€Å"Oh, I won’t tell anybody and I would leave the ice† (pg. 16-17). He would use this trust to show the white people to not stereotype him or any black p erson just because of their skin.He did this to show them that he is a caring person and is a good person and will help out someone no matter what color their skin is. While working at the mill he fought to get the black man into the union and once that he got them into the union, he did not want them to get any favors. He simply wanted every man working there to earn their way on their own merit. No hand-outs for anybody but for everyone to be brothers. George Kimbley did not want favoritism for African American’s, but give them a chance to prove what they could do and not judge or think down upon them because of the color of their skin.The second man that I read about was Curtis Strong. One word that can describe him is rebel. He was an outspoken man and he did not let any problem go unattended on his watch. Curtis said, â€Å"I often wondered why blacks take so damn much of that before they rebel. I realize, though, that we had been conditioned for untold number of years that you did have a place† (pg. 89). He used his mouth to fight the black man’s fight whether it was against the Klu Klux Klan or a possible labor dispute for the church. Curtis was a very vocal man and was an involved man in anything that had to do with the struggle of the black man.Curtis Strong worked in the coke plant during the war. It was a hot and unsafe area to work in for any human but he chose that job to become a leader in the union. This type of job was where the majority if not all the African American’s worked in. The black workers lead by Strong, formed the Sentinel League in 1943. Later on Curtis would be elected as the Griever and that was the man who would fight for the workers if they felt they were being treated unfairly or if there was a problem in the workplace. Using this job title, Strong would go on to fight for the black workers and more importantly for black people around the world.The way the broke down discrimination in the coke plant was by having wildcats. The coke plant was the heart of the steel company because without the coke you can’t have steel. So if everyone would leave the coke plant which was the black workers, which would cause other parts of the steel mill which was the white workers, to close down also because nobody was in the coke plant to work. Curtis understood power and that it took power to make change. Being able to have that kind of power was quite the advantage for Strong as a Griever.He knew that the coke plant was the key to the steel company and if he felt an injustice towards the black workers he would shut down Gary Works by these wildcats. Jonathan Comer was the final person in the book that I thought dealt with oppression very well. Jonathan got a job at the mill as a chipper. He didn’t like the job as a chipper and wanted to get a raise. He applied as a maintenance worker but he was told that it was not a black man’s job. Him signing that line to get the job m ade everyone angry because a black man had tried to get another job besides the chipper.Management had ways of not allowing the blacks to go further up in the workforce. After being denied the position, Comer talked to the superintendent melter and he told Comer, â€Å"He didn’t want colored on his turn,† Comer said. â€Å"He said, ‘You see, I haven’t been here that long, and I have to make a name for myself, and I don’t want you messing up. Colored people just don’t think keenly enough like white people do in this type of work. Maybe someday they will, but I just don’t want you on my floor’† (pg. 125). After that conversation made him extremely angry, he learned that he could use the grievance procedure to help me fight his battles.Later on he applied for another spot that had opened up and he had gotten. Most of his life he spent as a union activist, spending most of his days battling job segregation. He fought oppressi on though grievances and held the grievers job for thirteen years. From the movie Boyz N the Hood, the first person I will talk about that shows the use of oppression is Doughboy and how he dealt with it. Doughboy was raised by just his mother and she never seemed to want to pay him any mind. He just seemed like an inconvenience to her. Doughboy had a step brother named Ricky and their mother always showed more favoritism towards Ricky.Not having a man around the house and having his mother talk down on him; Doughboy never was able to make anything of himself. He always was getting into trouble and showing nobody respect. You see throughout the movie how he oppresses women and other people. His respect for women is very low and in the movie Doughboy refers to women as â€Å"hoes† or â€Å"bitches†. When he is released from prison, there is a scene where all the guys at the party rushed to grab the food before the women at the party could get a chance to make their plat es first and shoved the women out of the way.Trey sees that and he tries to get Doughboy to catch on that women need to be shown more respect. As soon as Doughboy’s sees what Tre is doing, he says â€Å"Ho's gotta eat too. † Then Shalika says: â€Å"Who you callin' a ho', I ain't no ho'. † Doughboy says: â€Å"Oops, I'm sorry, bitch. † Doughboy’s mother then smacks him for the rude remark. That was his first run in with his bad manners towards women. Another incident when you see the respect for women thrown out the window is when doughboy was arguing with Shalika again while they were all sitting in his car on Crenshaw.Shalika says, â€Å"Who you callin' a ho', I ain't no ho' and â€Å"Why is it every time you talk about a female you gotta say bitch, ho, or hootchie? Doughboy says, â€Å"Cause that's what you are. † Not having a father around to be a role model like Tre had with Furious shows with how Doughboy interacts with anybody throu ghout the movie. You even see how he talks to women when they walk down the street and he is trying to have sex with them and he shouts disrespectful things towards them. Doughboy in my opinion has accepted the oppression from his mother, that he is nothing but a waste of space and he does nothing to better himself his entire life.Officer Coffey shows how he has dealt with oppression by oppressing others around him like Tre or how he talks about African Americans throughout the movie. He comes in and you think that since he is an African American he will want to be trying to help his own people out and make his community better. But after Furious house was broken into and he shot at him, he calls the police. They take over an hour to get there and when they show up Officer Coffey has a doughnut in his hand and just casually walks up like nothing happened.He uses nigger to describe the kind of people that are walking amongst the streets. Furious doesn’t like it and they exchan ge a couple words about how Furious should have shot him because it would have been one less nigger on the streets. Furious sends Tre back inside and the officer Coffey says, â€Å"Something wrong? † Furious says, â€Å"Something wrong? Yeah. It's just too bad you don't know what it is†¦ Brother. † I think that while growing up Officer Coffey experienced some bad things and he has held that against the black people in the movie.Another part in the movie where Officer Coffey shows off a deeper meaning behind his hate towards the young black folks is when he pulls over Tre and Ricky after the dispute that happened when everyone is on Crenshaw hanging out. When he pulls Tre over and has both of them get out of the car, Tre says, â€Å"I didn't do nothing. † Officer Coffey says, â€Å"You think you tough? † Then pulls a gun on Tre, Officer Coffey says, â€Å"Scared now, ain't you? I like that. That's why I took this job. I hate little motherfuckers like you. Little niggers, you ain't shit!I could blow your head off with this Smith ; Wesson and you couldn't do shit. Think you tough? What set you from? Look like one of them Crenshaw mafia motherfuckers. † When he says that to Tre it showed me that there is a deeper meaning to why he needs that much control over someone. His childhood could have been a troubled one and he is using his new power of being a police officer to take it out on anyone who is in his way. The third person I will talk about is Shalika. Shalika is a black girl that is shown throughout the movie and Doughboy is always talking down to her.She is the only one that ever says anything to Doughboy about saying the demeaning things towards women. As I mentioned early in the Doughboy section, when they are getting ready to eat Doughboy is calling her a ho then when she tells him that she isn’t a ho, he calls her a bitch. She doesn’t take kind to that talk towards her and she tries to defend herself. But like most women being talked to like that, they pretty much just sit back and take it because it has always been like that in their lives. Another incident came when they were in the car on Crenshaw and Doughboy was talking bad about women again.Shalika is trying to stand up for herself throughout the movie but not much changed. In conclusion, oppression is dealt with in many ways. More people from the book seemed like the succeeded through the oppression rather than the movie. The people from the book worked harder for what they had and wanted to achieve. Not many people in the movie wanted to really do much with their lives but Tre and Ricky. Living in an oppressive area is hard and some may not handle it well but I think that the Black Freedom Fighters in Steel showed the best ways on how to deal with oppression. Boyz N the Hood For my paper on the movie Boyz N the Hood as well as the reading Black Freedom Fighters in Steel, I will find a common theme that is used in both and explain how they used that theme in their work. The common theme that I found that was used in both the movie and the book is how the characters dealt with the oppression that was in their lives. The characters from the movie Boyz N the Hood that I will be referring to are Doughboy, Officer Coffey, and Shalika. The characters that I will be using from the book Black Freedom Fighters in Steel are George Kimbley, Curtis Strong, and Jonathan Comer.They all dealt with oppression differently some used it to their advantage, some people used it to hurt others, some made something of themselves, and some did nothing to make themselves better. In Black Freedom Fighters in Steel, George Kimbley was the first man that I read about who stuck in my head while the whole time while reading this book. His mother had taught him at a young age by watchi ng and observing how she dealt with the white people. She used trust as a form of power. If you could get the white folks to trust you and hold certain secrets between you, then that would go a long way back in the day.As a young child George did not go that far in school because he always thought he was a bright kid and could easily remember information after reading it one time. George would go up to the eighth grade and start his life as a working man. He would play along with how the white people who treated him bad and make them feel uncomfortable. He would teach them a lesson by embarrassing them in front of their peers. He would show the white people that he was unaffected by their words and would bury those feelings deep down even if it hurt he wouldn’t show them that it was affecting him.Teaching the white people that their words do not affect you is a great way to deal with the oppression. George using trust as a way of dealing with the oppression came when he was w orking the ice wagon. He was working with a guy named Adam’s, and he would walk to the people’s houses and if they had the money he would leave the ice for them but if they did not have the money he would take it and walk to the next house. Well George would watch this and use this to his advantage. George would walk up to those houses that did not have the money and he would bring them the ice.One event took place when he walked into a lady’s house with ice and she said, â€Å"Well, the other man was in here; he wouldn’t leave the ice, because we didn’t have the money. † And I says, â€Å"Well, I can’t take it back. Oh, I know how hot it is and all, and if I let you have this ice and they find out, they’ll fire me and I don’t want to be fired. † â€Å"Oh, I won’t tell anybody and I would leave the ice† (pg. 16-17). He would use this trust to show the white people to not stereotype him or any black p erson just because of their skin.He did this to show them that he is a caring person and is a good person and will help out someone no matter what color their skin is. While working at the mill he fought to get the black man into the union and once that he got them into the union, he did not want them to get any favors. He simply wanted every man working there to earn their way on their own merit. No hand-outs for anybody but for everyone to be brothers. George Kimbley did not want favoritism for African American’s, but give them a chance to prove what they could do and not judge or think down upon them because of the color of their skin.The second man that I read about was Curtis Strong. One word that can describe him is rebel. He was an outspoken man and he did not let any problem go unattended on his watch. Curtis said, â€Å"I often wondered why blacks take so damn much of that before they rebel. I realize, though, that we had been conditioned for untold number of years that you did have a place† (pg. 89). He used his mouth to fight the black man’s fight whether it was against the Klu Klux Klan or a possible labor dispute for the church. Curtis was a very vocal man and was an involved man in anything that had to do with the struggle of the black man.Curtis Strong worked in the coke plant during the war. It was a hot and unsafe area to work in for any human but he chose that job to become a leader in the union. This type of job was where the majority if not all the African American’s worked in. The black workers lead by Strong, formed the Sentinel League in 1943. Later on Curtis would be elected as the Griever and that was the man who would fight for the workers if they felt they were being treated unfairly or if there was a problem in the workplace. Using this job title, Strong would go on to fight for the black workers and more importantly for black people around the world.The way the broke down discrimination in the coke plant was by having wildcats. The coke plant was the heart of the steel company because without the coke you can’t have steel. So if everyone would leave the coke plant which was the black workers, which would cause other parts of the steel mill which was the white workers, to close down also because nobody was in the coke plant to work. Curtis understood power and that it took power to make change. Being able to have that kind of power was quite the advantage for Strong as a Griever.He knew that the coke plant was the key to the steel company and if he felt an injustice towards the black workers he would shut down Gary Works by these wildcats. Jonathan Comer was the final person in the book that I thought dealt with oppression very well. Jonathan got a job at the mill as a chipper. He didn’t like the job as a chipper and wanted to get a raise. He applied as a maintenance worker but he was told that it was not a black man’s job. Him signing that line to get the job m ade everyone angry because a black man had tried to get another job besides the chipper.Management had ways of not allowing the blacks to go further up in the workforce. After being denied the position, Comer talked to the superintendent melter and he told Comer, â€Å"He didn’t want colored on his turn,† Comer said. â€Å"He said, ‘You see, I haven’t been here that long, and I have to make a name for myself, and I don’t want you messing up. Colored people just don’t think keenly enough like white people do in this type of work. Maybe someday they will, but I just don’t want you on my floor’† (pg. 125). After that conversation made him extremely angry, he learned that he could use the grievance procedure to help me fight his battles.Later on he applied for another spot that had opened up and he had gotten. Most of his life he spent as a union activist, spending most of his days battling job segregation. He fought oppressi on though grievances and held the grievers job for thirteen years. From the movie Boyz N the Hood, the first person I will talk about that shows the use of oppression is Doughboy and how he dealt with it. Doughboy was raised by just his mother and she never seemed to want to pay him any mind. He just seemed like an inconvenience to her. Doughboy had a step brother named Ricky and their mother always showed more favoritism towards Ricky.Not having a man around the house and having his mother talk down on him; Doughboy never was able to make anything of himself. He always was getting into trouble and showing nobody respect. You see throughout the movie how he oppresses women and other people. His respect for women is very low and in the movie Doughboy refers to women as â€Å"hoes† or â€Å"bitches†. When he is released from prison, there is a scene where all the guys at the party rushed to grab the food before the women at the party could get a chance to make their plat es first and shoved the women out of the way.Trey sees that and he tries to get Doughboy to catch on that women need to be shown more respect. As soon as Doughboy’s sees what Tre is doing, he says â€Å"Ho's gotta eat too. † Then Shalika says: â€Å"Who you callin' a ho', I ain't no ho'. † Doughboy says: â€Å"Oops, I'm sorry, bitch. † Doughboy’s mother then smacks him for the rude remark. That was his first run in with his bad manners towards women. Another incident when you see the respect for women thrown out the window is when doughboy was arguing with Shalika again while they were all sitting in his car on Crenshaw.Shalika says, â€Å"Who you callin' a ho', I ain't no ho' and â€Å"Why is it every time you talk about a female you gotta say bitch, ho, or hootchie? Doughboy says, â€Å"Cause that's what you are. † Not having a father around to be a role model like Tre had with Furious shows with how Doughboy interacts with anybody throu ghout the movie. You even see how he talks to women when they walk down the street and he is trying to have sex with them and he shouts disrespectful things towards them. Doughboy in my opinion has accepted the oppression from his mother, that he is nothing but a waste of space and he does nothing to better himself his entire life.Officer Coffey shows how he has dealt with oppression by oppressing others around him like Tre or how he talks about African Americans throughout the movie. He comes in and you think that since he is an African American he will want to be trying to help his own people out and make his community better. But after Furious house was broken into and he shot at him, he calls the police. They take over an hour to get there and when they show up Officer Coffey has a doughnut in his hand and just casually walks up like nothing happened.He uses nigger to describe the kind of people that are walking amongst the streets. Furious doesn’t like it and they exchan ge a couple words about how Furious should have shot him because it would have been one less nigger on the streets. Furious sends Tre back inside and the officer Coffey says, â€Å"Something wrong? † Furious says, â€Å"Something wrong? Yeah. It's just too bad you don't know what it is†¦ Brother. † I think that while growing up Officer Coffey experienced some bad things and he has held that against the black people in the movie.Another part in the movie where Officer Coffey shows off a deeper meaning behind his hate towards the young black folks is when he pulls over Tre and Ricky after the dispute that happened when everyone is on Crenshaw hanging out. When he pulls Tre over and has both of them get out of the car, Tre says, â€Å"I didn't do nothing. † Officer Coffey says, â€Å"You think you tough? † Then pulls a gun on Tre, Officer Coffey says, â€Å"Scared now, ain't you? I like that. That's why I took this job. I hate little motherfuckers like you. Little niggers, you ain't shit!I could blow your head off with this Smith ; Wesson and you couldn't do shit. Think you tough? What set you from? Look like one of them Crenshaw mafia motherfuckers. † When he says that to Tre it showed me that there is a deeper meaning to why he needs that much control over someone. His childhood could have been a troubled one and he is using his new power of being a police officer to take it out on anyone who is in his way. The third person I will talk about is Shalika. Shalika is a black girl that is shown throughout the movie and Doughboy is always talking down to her.She is the only one that ever says anything to Doughboy about saying the demeaning things towards women. As I mentioned early in the Doughboy section, when they are getting ready to eat Doughboy is calling her a ho then when she tells him that she isn’t a ho, he calls her a bitch. She doesn’t take kind to that talk towards her and she tries to defend herself. But like most women being talked to like that, they pretty much just sit back and take it because it has always been like that in their lives. Another incident came when they were in the car on Crenshaw and Doughboy was talking bad about women again.Shalika is trying to stand up for herself throughout the movie but not much changed. In conclusion, oppression is dealt with in many ways. More people from the book seemed like the succeeded through the oppression rather than the movie. The people from the book worked harder for what they had and wanted to achieve. Not many people in the movie wanted to really do much with their lives but Tre and Ricky. Living in an oppressive area is hard and some may not handle it well but I think that the Black Freedom Fighters in Steel showed the best ways on how to deal with oppression. Boyz N the Hood For my paper on the movie Boyz N the Hood as well as the reading Black Freedom Fighters in Steel, I will find a common theme that is used in both and explain how they used that theme in their work. The common theme that I found that was used in both the movie and the book is how the characters dealt with the oppression that was in their lives. The characters from the movie Boyz N the Hood that I will be referring to are Doughboy, Officer Coffey, and Shalika. The characters that I will be using from the book Black Freedom Fighters in Steel are George Kimbley, Curtis Strong, and Jonathan Comer.They all dealt with oppression differently some used it to their advantage, some people used it to hurt others, some made something of themselves, and some did nothing to make themselves better. In Black Freedom Fighters in Steel, George Kimbley was the first man that I read about who stuck in my head while the whole time while reading this book. His mother had taught him at a young age by watchi ng and observing how she dealt with the white people. She used trust as a form of power. If you could get the white folks to trust you and hold certain secrets between you, then that would go a long way back in the day.As a young child George did not go that far in school because he always thought he was a bright kid and could easily remember information after reading it one time. George would go up to the eighth grade and start his life as a working man. He would play along with how the white people who treated him bad and make them feel uncomfortable. He would teach them a lesson by embarrassing them in front of their peers. He would show the white people that he was unaffected by their words and would bury those feelings deep down even if it hurt he wouldn’t show them that it was affecting him.Teaching the white people that their words do not affect you is a great way to deal with the oppression. George using trust as a way of dealing with the oppression came when he was w orking the ice wagon. He was working with a guy named Adam’s, and he would walk to the people’s houses and if they had the money he would leave the ice for them but if they did not have the money he would take it and walk to the next house. Well George would watch this and use this to his advantage. George would walk up to those houses that did not have the money and he would bring them the ice.One event took place when he walked into a lady’s house with ice and she said, â€Å"Well, the other man was in here; he wouldn’t leave the ice, because we didn’t have the money. † And I says, â€Å"Well, I can’t take it back. Oh, I know how hot it is and all, and if I let you have this ice and they find out, they’ll fire me and I don’t want to be fired. † â€Å"Oh, I won’t tell anybody and I would leave the ice† (pg. 16-17). He would use this trust to show the white people to not stereotype him or any black p erson just because of their skin.He did this to show them that he is a caring person and is a good person and will help out someone no matter what color their skin is. While working at the mill he fought to get the black man into the union and once that he got them into the union, he did not want them to get any favors. He simply wanted every man working there to earn their way on their own merit. No hand-outs for anybody but for everyone to be brothers. George Kimbley did not want favoritism for African American’s, but give them a chance to prove what they could do and not judge or think down upon them because of the color of their skin.The second man that I read about was Curtis Strong. One word that can describe him is rebel. He was an outspoken man and he did not let any problem go unattended on his watch. Curtis said, â€Å"I often wondered why blacks take so damn much of that before they rebel. I realize, though, that we had been conditioned for untold number of years that you did have a place† (pg. 89). He used his mouth to fight the black man’s fight whether it was against the Klu Klux Klan or a possible labor dispute for the church. Curtis was a very vocal man and was an involved man in anything that had to do with the struggle of the black man.Curtis Strong worked in the coke plant during the war. It was a hot and unsafe area to work in for any human but he chose that job to become a leader in the union. This type of job was where the majority if not all the African American’s worked in. The black workers lead by Strong, formed the Sentinel League in 1943. Later on Curtis would be elected as the Griever and that was the man who would fight for the workers if they felt they were being treated unfairly or if there was a problem in the workplace. Using this job title, Strong would go on to fight for the black workers and more importantly for black people around the world.The way the broke down discrimination in the coke plant was by having wildcats. The coke plant was the heart of the steel company because without the coke you can’t have steel. So if everyone would leave the coke plant which was the black workers, which would cause other parts of the steel mill which was the white workers, to close down also because nobody was in the coke plant to work. Curtis understood power and that it took power to make change. Being able to have that kind of power was quite the advantage for Strong as a Griever.He knew that the coke plant was the key to the steel company and if he felt an injustice towards the black workers he would shut down Gary Works by these wildcats. Jonathan Comer was the final person in the book that I thought dealt with oppression very well. Jonathan got a job at the mill as a chipper. He didn’t like the job as a chipper and wanted to get a raise. He applied as a maintenance worker but he was told that it was not a black man’s job. Him signing that line to get the job m ade everyone angry because a black man had tried to get another job besides the chipper.Management had ways of not allowing the blacks to go further up in the workforce. After being denied the position, Comer talked to the superintendent melter and he told Comer, â€Å"He didn’t want colored on his turn,† Comer said. â€Å"He said, ‘You see, I haven’t been here that long, and I have to make a name for myself, and I don’t want you messing up. Colored people just don’t think keenly enough like white people do in this type of work. Maybe someday they will, but I just don’t want you on my floor’† (pg. 125). After that conversation made him extremely angry, he learned that he could use the grievance procedure to help me fight his battles.Later on he applied for another spot that had opened up and he had gotten. Most of his life he spent as a union activist, spending most of his days battling job segregation. He fought oppressi on though grievances and held the grievers job for thirteen years. From the movie Boyz N the Hood, the first person I will talk about that shows the use of oppression is Doughboy and how he dealt with it. Doughboy was raised by just his mother and she never seemed to want to pay him any mind. He just seemed like an inconvenience to her. Doughboy had a step brother named Ricky and their mother always showed more favoritism towards Ricky.Not having a man around the house and having his mother talk down on him; Doughboy never was able to make anything of himself. He always was getting into trouble and showing nobody respect. You see throughout the movie how he oppresses women and other people. His respect for women is very low and in the movie Doughboy refers to women as â€Å"hoes† or â€Å"bitches†. When he is released from prison, there is a scene where all the guys at the party rushed to grab the food before the women at the party could get a chance to make their plat es first and shoved the women out of the way.Trey sees that and he tries to get Doughboy to catch on that women need to be shown more respect. As soon as Doughboy’s sees what Tre is doing, he says â€Å"Ho's gotta eat too. † Then Shalika says: â€Å"Who you callin' a ho', I ain't no ho'. † Doughboy says: â€Å"Oops, I'm sorry, bitch. † Doughboy’s mother then smacks him for the rude remark. That was his first run in with his bad manners towards women. Another incident when you see the respect for women thrown out the window is when doughboy was arguing with Shalika again while they were all sitting in his car on Crenshaw.Shalika says, â€Å"Who you callin' a ho', I ain't no ho' and â€Å"Why is it every time you talk about a female you gotta say bitch, ho, or hootchie? Doughboy says, â€Å"Cause that's what you are. † Not having a father around to be a role model like Tre had with Furious shows with how Doughboy interacts with anybody throu ghout the movie. You even see how he talks to women when they walk down the street and he is trying to have sex with them and he shouts disrespectful things towards them. Doughboy in my opinion has accepted the oppression from his mother, that he is nothing but a waste of space and he does nothing to better himself his entire life.Officer Coffey shows how he has dealt with oppression by oppressing others around him like Tre or how he talks about African Americans throughout the movie. He comes in and you think that since he is an African American he will want to be trying to help his own people out and make his community better. But after Furious house was broken into and he shot at him, he calls the police. They take over an hour to get there and when they show up Officer Coffey has a doughnut in his hand and just casually walks up like nothing happened.He uses nigger to describe the kind of people that are walking amongst the streets. Furious doesn’t like it and they exchan ge a couple words about how Furious should have shot him because it would have been one less nigger on the streets. Furious sends Tre back inside and the officer Coffey says, â€Å"Something wrong? † Furious says, â€Å"Something wrong? Yeah. It's just too bad you don't know what it is†¦ Brother. † I think that while growing up Officer Coffey experienced some bad things and he has held that against the black people in the movie.Another part in the movie where Officer Coffey shows off a deeper meaning behind his hate towards the young black folks is when he pulls over Tre and Ricky after the dispute that happened when everyone is on Crenshaw hanging out. When he pulls Tre over and has both of them get out of the car, Tre says, â€Å"I didn't do nothing. † Officer Coffey says, â€Å"You think you tough? † Then pulls a gun on Tre, Officer Coffey says, â€Å"Scared now, ain't you? I like that. That's why I took this job. I hate little motherfuckers like you. Little niggers, you ain't shit!I could blow your head off with this Smith ; Wesson and you couldn't do shit. Think you tough? What set you from? Look like one of them Crenshaw mafia motherfuckers. † When he says that to Tre it showed me that there is a deeper meaning to why he needs that much control over someone. His childhood could have been a troubled one and he is using his new power of being a police officer to take it out on anyone who is in his way. The third person I will talk about is Shalika. Shalika is a black girl that is shown throughout the movie and Doughboy is always talking down to her.She is the only one that ever says anything to Doughboy about saying the demeaning things towards women. As I mentioned early in the Doughboy section, when they are getting ready to eat Doughboy is calling her a ho then when she tells him that she isn’t a ho, he calls her a bitch. She doesn’t take kind to that talk towards her and she tries to defend herself. But like most women being talked to like that, they pretty much just sit back and take it because it has always been like that in their lives. Another incident came when they were in the car on Crenshaw and Doughboy was talking bad about women again.Shalika is trying to stand up for herself throughout the movie but not much changed. In conclusion, oppression is dealt with in many ways. More people from the book seemed like the succeeded through the oppression rather than the movie. The people from the book worked harder for what they had and wanted to achieve. Not many people in the movie wanted to really do much with their lives but Tre and Ricky. Living in an oppressive area is hard and some may not handle it well but I think that the Black Freedom Fighters in Steel showed the best ways on how to deal with oppression.