Starbucks marketing report Essay Example | Topics and Well Written Essays - 1500 words

Starbucks marketing report - Essay Example Effective communication with employees, customers and vendors is increasing the brand reputation of Starbucks in global market (Pride & Ferrell, 2011). The organization follows environmental rules and regulations of several countries in order to avoid legal challenges. Legal Employment rules and regulations differ from country to country. Restriction on maximum working hours and minimum wage rate need to be considered by the organization in several countries to continue its business operations (Allen, 2012). Lastly, strabucks need to follow health and safety standards to maintain effective work environment. Starbucks SWOT Analysis SWOT analysis of Starbucks will help to determine Starbuck’s internal strengths, weaknesses and external opportunities and threats. Strengths Stable earnings and revenue of Starbucks is major strength of the organization. The organization is ahead of its several potential competitors in terms of financial profitability and strengths. It is the most l eading and recognizable brand within global coffeehouse industry. Effective leadership strategy and innovative vision of Strabucks are one of the important assets of organization. Loyal customer base across the globe is the major competitive advantage. Effective location of retail stores based on market demand is the most successful business strategy of Starbucks. Effective brand extension strategy and high quality of products have increased customer preference. Weaknesses Aggressive business expansion strategy can lead to cannibalization. It can dilute the Starbucks experience. People are trying to consume healthy products. It has found out that several products of Starbucks contain high level of fat and...Moreover, the organization can implement Porter’s generic strategy to become the leading player based on several parameters, such as cost, focus and differentiation strategy. Positioning is another important strategy that can help marketing team of an organization to posit ion their products and services according to the market demand and customer preferences. Justification of Strategy Adoption Starbucks need to focus on marketing mix strategy and Porter’s generic strategy to improve their business performance and reduce competitive threats. It is true that the organization implemented niche marketing strategy (Mangold, 2010). Recent economic slowdown forced global customers to purchase less and save more. Therefore, it is important for the organization to revise the pricing of products through effective marketing mix strategy. On the other hand, implementation of Porter’s cost leadership generic strategy will help the organization to control operation cost. They need to introduce new products for the people of middle class income level. Moreover, they need to implement competitive pricing strategy for the products. This strategy will help the organization to introduce competitive priced products.

Tower of Hercules and Las Medulas Mines Essay Example | Topics and Well Written Essays - 2250 words

Tower of Hercules and Las Medulas Mines - Essay Example This essay â€Å"Tower of Hercules and Les Madulas Mine† investigates the history of Spain. It is unique in the sense that many of the historical buildings survived the turmoil of different invaders. The Tower of Hercules is one such monument, which stands erect on the Spanish soil since the first century. The architectural splendor of the tower is the achievement of Gaius Sevius Lupus, a famous imperial architect of that era. Tower of Hercules originally stood thirty-four meter high, with three levels. The first level has the structure of a typical Roman lighthouse, just near to the base of the tower is a rectangular roman building which provides for the purpose of a fortress. The final level contains a magnificent sculpture park, with several rock carvings surrounding it on all sides. These rock carvings are from Iron Age as known through architectural excavations. This tower signifies such glory that during the Muslim era, many aristocrats had a desire to rest in its protec tion when they die. A small Muslim cemetery exists in its pavilion, which certainly relates to the historical diversity of Spain. Sculpture Park consists of many interesting curvatures. These include a huge structure of a snail, tall enough to dwarf the existence of the humans, the park also includes small doors paved for entry into the park, and these doors include symbols of strength such as two lions guarding the door. The park extends to the central structure and provides a nice picnic spot for modern day tourists.